This time the mayor of Ulyanovsk declared October 12th a Day of Conception. Which I guess makes July 12th a Day of Deliverance. And just to give some incentive, city government will provide successful mothers with money, cars, and refrigerators. Couples get to take a half-day off work to "do the deed." And the coolest part - those who deliver on July 12th, get to do it to the sounds of the national anthem! It is not entirely clear how the government will deal with early or late deliveries.
In all seriousness, this "event" highlights the desperate demographic situation in Russia. The current population numbers just 141 million, down from 150 million in 1992.